Digital skills are no longer confined to the IT department. Across Swiss industries, employers are seeking professionals who are comfortable navigating software, automation tools, and data. In 2025, the ability to work fluently with digital systems is increasingly seen as a baseline requirement.
Data literacy tops the list. From marketing to finance, employees are expected to analyze and interpret data to support decisions. Tools like Excel remain standard, but knowledge of platforms like Power BI, Tableau, or Google Data Studio can offer a real advantage.
Understanding how automation impacts workflows is also valuable. Whether it’s basic scripting, working with CRM platforms, or integrating digital tools into daily tasks, professionals who know how to optimize processes using technology are seen as proactive and adaptable.
Cybersecurity awareness is another emerging must-have. Even non-technical roles are expected to understand basic data privacy principles, secure password practices, and how to identify phishing or digital threats. In regulated sectors like finance or healthcare, this knowledge is critical.
In creative and marketing fields, skills in content management systems (like WordPress), basic HTML/CSS, and AI-powered tools for design and copywriting are now highly relevant.
Tech fluency doesn’t mean you need to become a software developer. But a strong grasp of digital platforms and a willingness to keep learning are now essential for anyone aiming to grow within the Swiss job market.
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